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Hang Dai De Las Manos
Background
Hang Dai de las Manos is an annual night food festival at Golden Gate Park in San Francisco that brings together food from Mexico and Hong Kong. This festival is focused on bringing together young adults inviting them to explore new foods or taste some of their favorites.​
Process
A seven week long project including five designers with an idea to mock up an event that honors two distinct cultures in the form of a food festival. The project included weekly meetings and sub groups with my time utilized creating ads, a branded drink, and the brand book design.
Final Piece
The final brand book presented brand guidelines, as well official apparel, co-branding food and beverage, and a sneak peek of the festival's socials.
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