Hang Dai De Las Manos

Background

Hang Dai de las Manos is an annual night food festival at Golden Gate Park in San Francisco that brings together food from Mexico and Hong Kong. This festival is focused on bringing together young adults inviting them to explore new foods or taste some of their favorites from two distinct cultures.

Design

Weekly meetings collaborating with four designers to establish the brand. Brand tone focused on an energetic, bold, and rooted feel. This festival bridged two cultures together, illustrated through designs that referenced traditional patterns, colors, and shapes from Mexico and Hong Kong. These aspects reflected the brand's spirit, delivering an event "From the Root to the Heart".

Role

Specialized in creating the digital ads and physical, collaborative food packaging, and brand book design. Supported the production of a strong brand identity including digital ads, apparel, food packaging, a brand book, and socials.