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Lather
Background
Lather is a mockup organization focusing on encouraging teenage girls and young women to make sustainable palm oil choices about beauty products.
Design
A 10 week long passion project, Lather included multiple rounds of ideation and peer review to achieve a strong brand tone and meaningful design. This project explored the bounds of dopamine design, working with bright colors and engaging patterns to cater to a younger audience.
Role
Created and produced the entire brand, including a logo, social campaign, website, and brand book.
Logos

Primary Logo
Typography & Color Palette
Pain De Mie
DynaPuff SemiBold
Happy School
Icons



Patterns




Social Media Reels


Youtube Video
Tik Tok Video
Digital Ads

Facebook Ad

Instagram Ad
Website
Brand Book Highlights






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