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Lather

Background

Lather is a mockup organization focusing on encouraging teenage girls and young women to make sustainable palm oil choices about beauty products.

Design

A 10 week long passion project, Lather included multiple rounds of ideation and peer review to achieve a strong brand tone and meaningful design. This project explored the bounds of dopamine design, working with bright colors and engaging patterns to cater to a younger audience.

Role

Created and produced the entire brand, including a logo, social campaign, website, and brand book.

Logos

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Primary Logo

Typography & Color Palette

Pain De Mie

DynaPuff SemiBold

Happy School

Icons 

Lather Port- Icon 2.png
Lather Port- Icon 1.png
Lather Port- Icon 3.png

Patterns

Lather Pattern 2.png
Lather Pattern 1.png
Lather Pattern 3.png

Social Media Reels

Youtube Video

Tik Tok Video

Digital Ads

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Facebook Ad

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Instagram Ad

Website

Brand Book Highlights

LATHER Branding12.jpg
LATHER Branding14.jpg
LATHER Branding20.jpg
LATHER Branding15.jpg
LATHER Branding19.jpg
LATHER Branding13.jpg
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