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UCD Women's Club Lacrosse

Background

Women's Club Lacrosse at UC Davis is a lacrosse club dedicated to providing a supportive and fun environment for collegiate women to play lacrosse.

Design

The rebrand centered around cohesion, including UC Davis colors with a friendly tone. Social media focused around consistent posting, as it was the main source of updating and engaging loved ones, as well as the community. The apparel process included mapping out a timeline, various ideation stages, conversing with the client, and coordinating with the manufacturer.

Role

Directed social media and co-designed official apparel. Curated templates for game announcements, scores, and other club events. Created four logos used on apparel, led discussions with manufacturer, and the project produced 5 apparel pieces.

Logos

WClub Lax Port- Logo 3.png
WClub Lax Port- Logo 4.png
WClub Lax Port- Logo 2.png
WClub Lax Port- Logo 1.png
Lax Apparel Izzie Final Cow.jpg

Typography & Color Palette

Proxima Nova Black

FreightText Pro Bold

Apparel

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Lax Apparel Final Sock Prototype.jpeg

Social Media Graphics

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Lax D1 Game Schedule Final.jpg
Lax Senior Games Reminder.jpg
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Lax D2 Schedule Final.jpg
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Social Media Stories

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