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Women's Club Lacrosse at UC Davis Social Media 2022-2023
Background
Women's Club Lacrosse at UC Davis is a club driven to give collegiate women the opportunity to play year round lacrosse in both a competitive and fun environment. The club is passionate about being a welcoming and friendly organization to bring new players interested in the game and experienced players together to enjoy the sport.
Process
The club had two teams they wanted to showcase equally and as part of the same club, but also have their own identities. A solution to this dilemma was brainstormed, as well as a content calendar created, multiple templates for events like games, as well as brand guidelines.
Finished Piece
The official social media advertised the club and the two different teams within the club based on different shades of blue, a UC Davis color. The branding guidelines followed the look of UC Davis guidelines while adding in the personality of the club members and finding a way to successfully reach those involved in the club and those potentially interested in joining.
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